There’s a behind the scenes industry that helps big brands decide questions like: How big should a bag of chips be? What’s the right size for a bottle of shampoo? And yes, also: When should a company do a little shrinkflation?

From Cookie Monster to President Biden, everybody is complaining about shrinkflation these days. But when we asked the packaging and pricing experts, they told us that shrinkflation is just one move in a much larger, much weirder 4-D chess game.

The name of that game is “price pack architecture.” This is the idea that you shouldn’t just sell your product in one or two sizes. You should sell your product in a whole range of different sizes, at a whole range of different price points. Over the past 15 years, price pack architecture has completely changed how products are marketed and sold in the United States.

Today, we are going on a shopping cart ride-along with one of those price pack architects. She’s going to pull back the curtain and show us why some products are getting larger while others are getting smaller, and tell us about the adorable little soda can that started it all.

By the end of the episode, you’ll never look at a grocery store the same way again.

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For centuries, humans have relied on the oceans for resources and food… but even the deepest sea has its limits. This hour, TED speakers discuss how we can save our seas to save our planet. Guests include marine biologists Asha de Vos, Ayana Elizabeth Johnson, and Alasdair Harris, and oceanographer Sylvia Earle. Original broadcast date: June 25, 2021.

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An engineer at the Neutral Buoyancy Laboratory discusses how environmental effects help make spacewalk training more realistic in the 40-foot-deep pool. HWHAP Episode 340.

Graphite is sort of the one-hit wonder of minerals. And that hit? Pencils. Everyone loves to talk about pencils when it comes to graphite. If graphite were to perform a concert, they’d close out the show with “pencils,” and everyone would clap and cheer. But true fans of graphite would be shouting out “batteries!” Because graphite is a key ingredient in another important thing that we all use in our everyday lives: lithium ion batteries.

Almost all of the battery-ready graphite in the world comes from one place: China. That’s actually true of lots of the materials that go into batteries, like processed lithium and processed cobalt. Which is why it was such a big deal when, earlier this year, President Biden announced a tariff package that will make a bunch of Chinese imports more expensive. Included in this package are some tariffs on Chinese graphite. He wants to create a new battery future—one that doesn’t rely so much on China.

In this episode, we get down on the ground to look at this big supply chain story through the lens of one critical mineral. And we visit a small town that realizes that it might be the perfect place to create an American graphite industry. And we find that declaring a new battery future is one thing, but making it happen is another thing entirely.

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Do you have “screen apnea”? Our special series Body Electric continues with former Microsoft executive Linda Stone who coined the term. Around 2007, Linda noticed she had an unhealthy habit while answering emails: she held her breath. On this episode, she tells host Manoush Zomorodi how she tested her friends and colleagues for “screen apnea” and what she’s done since.

Then, Manoush talks to the bestselling author of Breath, science writer James Nestor, who explains how shallow breathing impacts our physical and mental health. He takes us through a simple exercise to ‘reset’ our breath and relieve screen time stress.

Binge the whole Body Electric series here.

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Most economic textbooks will tell you that there can be real dangers in running up a big national debt. A major concern is how the debt you add now could slow down economic growth in the future. Economists have not been able to nail down how much debt a country can safely take on. But they have tried.

Back in 2010, two economists took a look at 20 countries over the course of decades, and sometimes centuries, and came back with a number. Their analysis suggested that economic growth slowed significantly once national debt passed 90% of annual GDP… and that is when the fight over debt and growth really took off.

On today’s episode: a deep dive on what we know, and what we don’t know, about when exactly national debt becomes a problem. We will also try to figure out how worried we should be about the United States’ current debt total of 26 trillion dollars.

This episode was hosted by Keith Romer and Nick Fountain. It was produced by Willa Rubin and edited by Molly Messick. It was fact-checked by Sierra Juarez with help from Sofia Shchukina and engineered by Cena Loffredo. Alex Goldmark is Planet Money’s executive producer.

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Thirty years into the opioid crisis, we still struggle to find other options for pain relief. This hour, TED speakers explain new understandings of how the brain interprets pain and new ideas to cope. Guests include equestrian Kat Naud, physician and researcher Amy Baxter and opioid reform advocate Cammie Wolf Rice.

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A payload developer and surgeon discuss testing a robotic surgery technology demonstration aboard the International Space Station. HWHAP Episode 339.

For thousands of years, getting light was a huge hassle. You had to make candles from scratch. This is not as romantic as it sounds. You had to get a cow, raise the cow, feed the cow, kill the cow, get the fat out of the cow, cook the fat, dip wicks into the fat. All that–for not very much light. Now, if we want to light a whole room, we just flip a switch.

The history of light explains why the world today is the way it is. It explains why we aren’t all subsistence farmers, and why we can afford to have artists and massage therapists and plumbers. (And, yes, people who make podcasts about the history of light.) The history of light is the history of economic growth–of things getting faster, cheaper, and more efficient.

On today’s show: How we got from dim little candles made out of cow fat, to as much light as we want at the flick of a switch.

Today’s show was hosted by Jacob Goldstein and David Kestenbaum. It was originally produced by Caitlin Kenney and Damiano Marchetti. Today’s rerun was produced by James Sneed, and edited by Jenny Lawton. It was fact-checked by Sierra Juarez. Engineering by Valentina Rodríguez Sánchez. Alex Goldmark is Planet Money’s executive producer.

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